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SPORTS AND EVENT MARKETING CERTIFICATE PROGRAM

SPORTS AND EVENT MARKETING SPONSORSHIP
Corporate sponsorship of sports and special events has risen dramatically in the last 20 years. This course focuses on the different aspects of sponsorships, including how to match the sponsor to the event, levels of sponsorship, power of the media, and collateral materials. Find out how to price the event, sell to and renew sponsors, handle contract negotiations, and integrate the event with the sponsor's total marketing program. Students learn how prepackaged events involving publishing, broadcasting, and licensing can create heightened awareness, a positive image, and greater sales for a company's products or services.

THE SUCCESSFUL SPORTS MARKETING PROPOSAL
From the pitch letter to the event sponsorship proposal, a strong, precisely written presentation is the cornerstone of success. All too often, however, a terrific concept goes by the boards because it is not effectively translated into a written proposal. How do you make your concept real to sponsors, marketers, or event managers? This seminar teaches you the essential elements and structure. Learn how to define and state your objective; clearly outline strategies, tactics, and benefits; demonstrate why it is absolutely right for your target; and finally put it all together in a powerful, concise package that makes your ideas happen.

SPORTS & EVENT PUBLIC RELATIONS
Each public event is unique, and lends itself to different public, political, community and media markets. Designed for both PR generalists and event marketers, this course covers: planning a media-friendly event; promoting an event to various publics; sponsor relations; handling media; celebrity management; staging lead-up events; scripting a presentation; maximizing news coverage; spokesman ship; and crises management. Learn all PR fundamentals in relation to various types of events, such as product promotions; fundraisers, civic happenings, sports, entertainment, and political forums.


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